'Barbie' Is Changing the Clothes People Wear
2023-08-08
LRC
TXT
大字
小字
滚动
全页
1If you walk into a clothing store, you are likely to be hit with an explosion of the color pink.
2The pink wave has been fueled by the release last month of the wildly successful film Barbie.
3The movie is based on the popular doll of the same name, made by the toy company Mattel.
4Barbie dolls are known for their bright pink color.
5And clothes based on what the toy wears have become hugely popular.
6People are calling them Barbiecore outfits.
7Barbie clothing items include shoes, backpacks, swimsuits and even special clothes for dogs.
8"There is not a corner of the globe that hasn't turned pink," said Richard Dickson, Mattel's president and chief operating officer.
9The pink wave actually began last year, but Barbie strengthened it.
10High-end designer Valentino kicked off the pink wave by dressing models in head-to-toe in a pink color called fuchsia for a runway show in March of 2022.
11A few months later, photos showed Barbie movie star Margot Robbie on set in a hot pink Western outfit.
12The look got a lot of attention online, said Madeline Hirsh.
13She is news director for the fashion magazine InStyle.
14Around the same time, more and more people were returning to their workplaces and doing more social things as COVID-19 restrictions eased.
15Hirsch said, "People were craving joy, color and new clothes to wear out again..."
16The style took off. Fashion magazines published pictures of famous stars, including Kim Kardashian and Harry Styles, in bright Barbie-inspired clothes.
17Barbie is one of Mattel's top three brands.
18The toymaker trademarked the word Barbiecore in 2022.
19It also partnered with companies such as high-end French designer Balmain, Kendra Scott, and Barefoot Dreams.
20Those efforts went into full force in 2023, with more than 100 partnerships tied to the movie.
21Mattel has also worked on many products outside of fashion, such as an Instagram-perfect pool float from Funboy and a pink Microsoft X-box gaming device in a Barbie Dreamhouse.
22There are even Barbie-centric foods.
23They include an ice cream flavor and a Barbie Burger with pink sauce sold at Burger King fast food restaurants in Brazil.
24I'm Gregory Stachel.
1If you walk into a clothing store, you are likely to be hit with an explosion of the color pink. 2The pink wave has been fueled by the release last month of the wildly successful film Barbie. The movie is based on the popular doll of the same name, made by the toy company Mattel. 3Barbie dolls are known for their bright pink color. And clothes based on what the toy wears have become hugely popular. People are calling them Barbiecore outfits. 4Barbie clothing items include shoes, backpacks, swimsuits and even special clothes for dogs. 5"There is not a corner of the globe that hasn't turned pink," said Richard Dickson, Mattel's president and chief operating officer. 6The pink wave actually began last year, but Barbie strengthened it. High-end designer Valentino kicked off the pink wave by dressing models in head-to-toe in a pink color called fuchsia for a runway show in March of 2022. 7A few months later, photos showed Barbie movie star Margot Robbie on set in a hot pink Western outfit. The look got a lot of attention online, said Madeline Hirsh. She is news director for the fashion magazine InStyle. 8Around the same time, more and more people were returning to their workplaces and doing more social things as COVID-19 restrictions eased. 9Hirsch said, "People were craving joy, color and new clothes to wear out again..." 10The style took off. Fashion magazines published pictures of famous stars, including Kim Kardashian and Harry Styles, in bright Barbie-inspired clothes. 11Barbie stylized items 12Barbie is one of Mattel's top three brands. The toymaker trademarked the word Barbiecore in 2022. It also partnered with companies such as high-end French designer Balmain, Kendra Scott, and Barefoot Dreams. 13Those efforts went into full force in 2023, with more than 100 partnerships tied to the movie. Mattel has also worked on many products outside of fashion, such as an Instagram-perfect pool float from Funboy and a pink Microsoft X-box gaming device in a Barbie Dreamhouse. 14There are even Barbie-centric foods. They include an ice cream flavor and a Barbie Burger with pink sauce sold at Burger King fast food restaurants in Brazil. 15I'm Gregory Stachel. 16Lisa Richwine reported this story for Reuters. Gregory Stachel adapted it for VOA Learning English. 17_____________________________________________________ 18Words in This Story 19outfit - n. a popular way of dressing during a particular time or among a particular group of people 20globe - n. the earth 21crave - v. to have a very strong desire for (something) 22inspired - adj. having a particular cause or influence 23brand - n. a category of products that are all made by a particular company and all have a particular name 24trademarked - n. something (such as a word) that identifies a particular company's product and cannot be used by another company without permission 25____________________________________________________ 26What do you think of this story? 27We want to hear from you. We have a new comment system. Here is how it works: 28Each time you return to comment on the Learning English site, you can use your account and see your comments and replies to them. Our comment policy is here.